Why Social Media?
Modern social media marketers are part guides, part adventurers and part seasoned explorers. Marketing campaigns are made up of more moving parts than ever before, and navigating these wilds is a B2B marketers first priority. Marketers need to manage their customer relationships on a variety of platforms such as Facebook, Instgram, LinkedIn, and Twitter whilst keeping their message uniform, yet personalized. Original, yet on-target and on-brand. To keep up with the increased demands of lead generation and Ecommerce sales, our Social Media team are agile and creative to offer our clients what they need at each stage of the marketing cycle. Building customer relationships for our clients takes centre stage as the best way to drive sales and engage your target audience.
Platforms we work on
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The key to a high ROI on social media campaigns understanding what our client needs. Our social process is broken down into 7 stages that help ensure the best possible outcome for our clients.
The first step to any strategy is to understand what your biggest challenges are as a business. Social media marketing isn’t about flipping a switch and calling it a day. Instead, out social media team breaks down exactly what your audience wants to see and will engage with.
Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.
Although targeted social media ad metrics may be the most important part of your strategy. Many of our clients get carried away with vanity metics such as likes or followers. While they are great way to judge your audiences engagement that doesn’t necessarily they are critical to the ROI of your business. You can have all the followers in the world, but if your revenue doesn’t increase what is the point?
Before the content stage, we need to investigate the competitor landscape. We don’t believe in stealing your competitor’s ideas, but instead learning from their wins and failures so our team can craft content with less of a risk of wasting media spend.
In this stage our team begins content production with graphics and video. Social media content is a critical part of strategy for for starters we make sure the content fits with your brand guidelines and is a good balance between promotion and engaging brand content. Many users will un follow a brand if they find that the majority of the posts are “sales” related.
Social media channels are ultimately digital networks. If your audience is engaging with the content our team is publishing, your business can’t forget these core elements of “networking”. Our team helps manage the community, responding to user’s comments and having genuine conversations with them.
Optimising ad sets, ad copy and content in your campaigns is crucial for continued success. Our team will prepare bi-weekly and monthly reports which outline all the key metrics and areas that we can improve. This stage is a continuous cycle of A/B testing, reporting and tweaking targetting.
WHAT IS THE BEST APPROACH TO CONTENT?
It’s a jungle out there – particularly when it comes to social media. Users wander through the trees, but focusing on them to the exclusion of everything else can be damaging. To keep from getting lost, focus on your target audience and customise your content around each unique platform.
Creating the right posts
Social media posts should be short, clever, and engaging. Sum up a sentence with a .gif, or celebrate milestones with hashtag.
Getting the right photos
Images that focus on people attract a higher level of engagement whether employees,
happy or engaged customers, and crowds at events.
It’s all about video
Video works exceptionally well on almost every social media platform, and for B2B marketers, it’s a quick, easy way to put more
engaging posts into your timeline.
Our services are divided into two categories:
Starter for small to medium size business, that need set up and management of the individual social media marketing platforms that are most relevant to you and your customers.
360 Management For brands that need their social media marketing professionally managed across multiple platforms, we have created a Social Media Management Package that includes everything your brand needs to make social media a success, managed within a social media retainer.
*All prices are starting points and are subject to further scoping for a statement of work.