What is SEO?
Search engine optimisation (SEO) are the techniques and practices to increase website traffic to your website by improving organic search engine results from keywords in a query.
SEO involves incrementally improving the content/copy on your website so that it’s rich in relevant keywords and that paragraphs and titles are implemented into the correct subheading categories. SEO work also helps a website’s HTML and mark up tags are optimised so search engines can quickly find the most relevant information in Google & Bings searches.
90% of users on the internet use Google or Bing to search specific keywords before proceeding further online. If your website ranks higher in organic searches for your target keywords, you have a significantly higher chance of converting more users. The strategy behind increasing organic rankings of your website in search engines is the foundation for your online marketing strategy.
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The journey of getting your website fully optimised for search can seem overwhelming at first. Search engine optimisation can a very confusing if you don’t know where to start. Our team is here to help every step of the way, from audits to fixing on and off page errors, helping with link outreach and content consulting.
First things first, we need to audit your website to find out what is working and isn’t. From this, we will have a “hit list” of quick fixes such as title tags, meta descriptions and URL structure. Other optimisations take time to improve such as Google re-indexing your site and backlink out reach.
After we have finished the audit, will have a list of technical on/off page fixes to make. From here, we need to sit down with your team to get a better understanding of your business goal and competitors. We will then begin keyword research and content analysis to develop your SEO strategy.
With a strategy and audit in hand, we can now begin optimisation and execution on your website. At this point we can start reaching out for backlinks from other domains with relative domain authority and traffic.
WHY IS SEO IMPORTANT?
Search Engine Optimization (better known as SEO) has been an important part of online marketing for over a decade. For years SEO experts have been working hard to make websites appear higher in organic search results. Having your website seen on Google will produce more traffic and therefore more conversions on your website. It’s estimated that Google receives 57,000 searches per second on any given day, that’s around 2 trillion searches in a year. The world uses Google and it’s important to claim your brand’s digital territory.
The early days of Search Engine Optimization (SEO) were a digital wild west. Site rankings could vary greatly from one day to the next. People were also using search engines such as Yahoo!, MSN (before it was Bing) in addition to Google. Strategies for ranking higher did vary from search engine to search engine, but loading up on links, having strong META tags, and lots of content would usually do the trick. Over time the search engines got smarter, old SEO tricks stopped working like they did in the past and Google become a dominant force. It’s estimated that over 79 percent of Internet searches in 2017 happened on Google, followed distantly by Bing at just 7.27 percent. Google and other search engines got better at understanding how their audiences read and clicked through online content. This focus on showing relevant content made the Internet easier to navigate but made old school SEO tricks obsolete.
Since we work with a variety of small to medium-sized business, we understand that you have to stick to your budget. We offer tiered pricing that helps stick to those budgets.
The Silver SEO Package is designed to offer individuals and businesses with a small budget to start basic search engine optimization without making a large investment. This particular package is designed for low competition keywords, and would not be a good fit for competitive categories or websites targeting large metropolitan areas.
The Gold SEO packages are designed to help small businesses which serve a limited geographic area (city, county, state) gain prominance in search engine result pages. SEO services for local businesses address the needs of owners by helping them take advantage of all available tools provided by search engines, and furthermore to improve organic search engine rankings through technical and content optimization strategies.
The One-Time SEO Audit package is best suited for local or national businesses which simply want to ensure that their website meets search engine guidelines, and provides search engine spiders and algorithms the best opportunity to understand what the site is about. Even though these campaigns include a keyword component, they are designed to address the overall health of the site as opposed to attempt the ranking improvement of specific keywords. This type of service is the most suitable for package offerings; however, even in this case website owners can benefit from having a customized approach, as their website might require particular attention in certain areas which is different than other competitors.
*All prices are starting points and are subject to further scoping for a statement of work.